Healthcare Marketing: 10 Tips for Doctors to Attract More Patients

Healthcare Marketing: 10 Tips for Doctors to Attract More Patients Marketing plays a crucial role in the success of any business, including a healthcare practice. No matter how good a doctor you are, if you fail to market your skills and expertise well, you are unlikely to attract new clients and be profitable.  Marketing has always been a challenge for healthcare professionals. If you are one of those doctors struggling to market your practice, read these 10 doctor marketing tips from FeedbackClarity. 1. Get Listed on Doctor Review Websites Physician review websites have gained a lot of popularity in the past couple of decades. According to a report, nearly 60% of the interviewed patients admitted to choosing their doctor based on online reviews. Online reputation has never been so important as it is now.  Why Are Reviews So Important? Reviews are extremely important for your healthcare practice. They are proof of your credibility. Online reviews are among the top drivers of consumer trust. Patients feel more confident in calling a healthcare practice when they read many positive reviews online.  When a patient reads positive reviews about a doctor, it gives them confidence that the doctor will be able to solve their problem.  What Are Some Popular Doctor Review Websites? From Google My Business and to ZocDoc and others, there are 10+ notable physician review websites on the internet. You can read more about doctor review websites here. What About the Risk of Negative Reviews? Many doctors stay away from review websites because of the fear of negative reviews. Poor feedback can be a problem. Fortunately, solutions like FeedbackClarity can take care of your healthcare practice’s online reputation end-to-end, including removing negative reviews.  2. Create A Youtube Channel and Share Health Advice Google ads, SEO, social media marketing, etc., are some marketing strategies that come to our minds when we think of healthcare marketing. Well, every digital marketer or a marketing agency pitch traditional marketing strategies. If you ask us, such campaigns may not give you better results due to the market congestion. You need to be creative and plan to do something else that not many of your competitors do.  YouTube marketing is a creative technique that can build a strong brand for your healthcare practice and drive new customers.  YouTube for Doctors: How to Make Most Out of the YouTube Platform YouTube marketing sounds like a challenging, time-taking, and resource-consuming task. In reality, high-quality YouTube videos can be taken and edited easily with mobile phones. Do you know many YouTube influencers use their mobile phones to take videos? What Do You Need to Get Started? Equipment (A high-end phone or a professional camera, tripod, light, etc.) A desktop or mobile video editing software (We recommend hiring a video editor to save time) A keyword research tool such as Ubersuggest, Ahrefs, or SEMRush A content/copy writer who can create video concepts based on keywords  A virtual assistant who can help you in scheduling and uploading videos  How to Get Started Find keywords and questions related to your field of medicine that patients often use to search online. Create presentable concepts based on those keywords. The video concepts can be medical advice, general health advice, frequently asked questions, tips, etc. The only thing you need to remember is that they should be relevant to medical expertise.  Use your phone camera or a professional camera and share the footage with a video editor and let them do the magic. Try to upload a couple of videos every week. Remember, YouTube has many features within its platform, such as description, category, tags, etc., to increase videos’ reach.  3. Upgrade Your Website You might have built your website several years ago. There has been a drastic change in web design trends to suit ever-changing consumer behavior. If your website was made a few years ago, you must seriously consider upgrading it.  Here are the downsides of an outdated website: Less visitor engagement and high bounce rates Slow-loading web pages Less visitor-to-lead conversion  Less secure Responsiveness and readability issues  Check your competitors’ websites.  You are highly likely to find your most successful competitor has the best-looking and most sophisticated website.  How to Get Started Talk to your local web design companies and get quotes. Use freelance platforms like Upwork to get quotes and estimations. Talk to professionals, check their previous work, compare quotes, and go with one that you think offers the best value.  Put Quality First A website is the best investment any business owner can make. A great-looking medical website also leaves a positive impression on patients’ and prospects’ minds.  Prefer WordPress Build your new website on WordPress for optimum SEO results and blog functionality. WordPress has a built-in blog functionality that helps scale content marketing and SEO efforts. Building customer features and functionalities is easier and cheaper in WordPress than in custom websites.  4. Create a Quora Profile and Be Active There Content marketing plays a key role in a business’s organic growth. The importance of content marketing is much more important when it comes to a healthcare or medical business.  While the term content marketing sounds like it involves a lot of effort, it can be as easy as sending an email or writing a social media post.  Question and answers platform Quora is among the top platforms for content sharing. Millions worldwide post questions on Quora. Health has been a top topic since Quora’s inception. People post so many questions about symptoms, general health, surgeries, etc.  How to Get Started on Quora You need to create a Quora account and build a nice profile there. Enter all your profile details, including a professional-looking photo. Provide a link back to your website from your profile to generate referral traffic and leads.  Browse the profiles of doctors on Quora who have a large number of followers and greater viewership.  Answer as many questions as you can. Make sure to write clear and lengthy answers to get the top spot. Different states…