Online Reputation

The Top 10 Review Websites for Lawyers and Attorneys in 2022
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The Top 9 Review Websites for Lawyers and Attorneys in 2022 Lawyers and attorneys have always been among the highest-paid professionals in the United States and around the world. Some legal professionals and law firms struggle to find clients and make money. The number one reason lawyers find it difficult to be profitable is poor online presence or reputation. A couple of decades ago, people would choose lawyers based on recommendations from their friends and family. Most people nowadays turn to the internet to find and hire lawyers. A Website Alone Is Not Enough  A website is essential for any business, irrespective of its size. A website is vital for a law firm too. Having a website alone does not help you with leads and phone calls. The website must be discoverable in search engines such as Google or Bing. If not, you need to run Google Ads campaigns to attract the target audience. Will those website visitors convert into customers? Probably not. The reason is your website is just one piece of the puzzle. Check the following image to get an idea of a typical consumer buying process.  Online Reviews Are Crucial for Your Law Firm’s Growth More than 90% of people read online reviews of a lawyer or attorney before hiring one. Without a solid online presence with many positive reviews, it is tough for law professionals and law firms to attract new clients.  So, how do you get more customer reviews for your law business? Step one is having a presence on the leading lawyer review websites. FeedbackClarity presents you with the ten best lawyer and attorney review websites to list your or your firm’s profile.    1. Google My Business for Lawyers, Attorneys, and Law Firms  Google My Business is a free business service from Google that allows any business to create a profile with an address, phone number, photographs, and other details. Google My Business is tightly integrated with other Google products such as Maps and Google Search to help people find local businesses fast.  We listed Google My Business on top because of the several advantages over its competitors. Here are some of its pros. Free Helps find people your business’s address easily Appears on Google’s first page  Simple review/rating platform  Allows a business to display a lot of information, including hours  Helps businesses get more phone calls  Using Google My Business is very simple. All you have to do is either create a listing for your law firm or claim it if a listing already exists. Fill up as much information as you can, including photographs of your business. Request your friends, family members, and happy clients to leave positive reviews on the business listing.  2. Lawyers.com  Lawyers.com is a well-known lawyers’ discovery and review website that has been there for a while. The website has over 1 million lawyers listed and attracts 25 million visitors a month. The website claims that nearly 95% of all American lawyers are listed in their database.  How to get listed on Lawyers.com? Go to Lawyers.com and check your or your law firm’s name to check whether it is already listed in the database. Claim the listing if you find your profile. Contact the lawyers.com team if you need your profile listed.  Unlike other platforms, Lawyers.com has millions of visitors who are actively searching for legal professionals. A fully-completed listing on Lawyers.com with a decent number of reviews can not only help build trust but also drive new customers to your law firm.  Lawyers.com belongs to the Martindale-Hubbel group that specializes in providing professional services, including marketing to lawyers. Martindale-Hubbel is a 150-year-old company based in New Jersey.  3. Avvo – Lawyers Directory and Free Q&A Platform Avvo is another popular lawyers directory connecting legal professionals and people seeking legal help. It is one of the few lawyers-centric websites listed in this article. Avvo claims its website has a monthly viewership of over 8 million. Getting Started With Avvo  Avvo allows legal professionals to create a free listing. Check Avvo’s database and create a listing for your law firm if a profile does not exist already.  Unlike other lawyer or attorney review websites, Avvo provides a questions and answers platform that allows legal experts to share their knowledge. This unique feature lets lawyers establish an authority, eventually increasing their online reputation.  Avvo also offers a range of marketing services for legal professionals. The website is a part of the Martindale group.  4. Facebook for Lawyers and Attorneys Facebook has proven to be a powerful tool for businesses to increase visibility, engage with customers, and build a strong brand. Lawyers must not overlook Facebook and be active on it by posting regular updates.  How Can a Facebook Page Help Your Practice? The following are some benefits Facebook business pages offer to business owners. It allows your customers to rate and review your law firm It lets you display your business information like address, contact details, and photos It creates a brand It helps in building trust It appears on top of Google search results when someone searches your or your business’s name. Positive reviews will be displayed on the Google Search results page as rich snippets.  Setting up a Facebook business page is free and easy. For driving more followers and engagement, hire a social media expert or invest in a social media automation tool.  5. NOLO – A One-Stop Legal Network  NOLO is an interesting entry in this list. It has a directory that connects people with the right lawyers. It also sells legal products and services to its audience. Besides, NOLO offers free articles on legal issues such as divorce, employment law, personal injury, immigration, and taxation.  What Does NOLO Offer to Lawyers? NOLO lets legal professionals in the USA create a basic or premium profile. A basic account ensures a professional profile on NOLO and the privileges to publish legal articles. Lawyers who opt for a premium NOLO account that includes network advertising and…

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5 Winning Strategies to Drive More Reviews to Your Online Store
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5 Winning Strategies to Drive More Reviews to Your Online Store Online reviews of your online store and the products you sell influence customers in a big way. More positive reviews mean more conversions and revenue. Whether you are a seasoned e-commerce seller or getting started newly, this article will help you drive much-needed positive reviews to your business. The Basics  Managing online reputation for an e-commerce business can be challenging because you need to take care of your products and the business reviews. Type of Review Where It Appears Review Effect Product review On the product pages Positively or negatively influences the conversion rate of the specific product based on the review. Business review On Google My Business, social media pages, and marketplace trust platforms like BBB Positively or negatively affect the overall reputation and trust. Testimonial On a website’s homepage Encourages new website visitors to buy products on the website. Ideally, it would be best to focus on improving the business reviews on the internet, especially on the platforms like Google My Business. For example, new visitors to your website tend to search your business name on Google to check reviews. However, if there are negative reviews or too few positive reviews, getting converted will reduce drastically. Shift your focus to product reviews or testimonials on the website once you have many positive reviews on Google. Now, let’s focus on the winning strategies you can use to get more reviews for your e-commerce business. 1. Use Coupons to Get More Reviews Please make a list of your most loyal customers and reach out to them requesting business reviews. Offer them a reward, preferably a coupon that they can use to get a discount on your products. Do’s: Run an email campaign targeting your loyal customers. Send instructions in the email on how they can write a review Inform them about how positive reviews help your business grow and help them serve even better. Offer them an exclusive reward in exchange for a review. Create an end date for the campaign to create urgency. Dont’s: Don’t send generic discount coupons that customers can find on your website irrespective of a review. Don’t send the emails to customers you know nothing about to prevent negative reviews. 2. Leverage Social Media Use your e-commerce business’s social media profiles, especially Facebook, Instagram, and Twitter, to run some contests. Subtly ask your followers to leave a positive review and reward them for their participation. Don’t make reviews the epicenter of the social competition. For example, if you own an e-commerce store that sells camera accessories, you can ask your followers to send their best photos. Ask them to leave a five-star rating for your business on Google, Facebook, etc. (based on your preference) as one of the contest’s terms and conditions. Do’s: Reward the contest winners with products that you sell instead of a coupon to create interest Give yourself enough time to promote the contest on your website, social media pages, and newsletter. Use graphics and text to explain the contest rules clearly. Encourage your followers to share the competition extensively. For example, you can have social sharing as one of the game rules. Use previous contest references such as winners, what they won, etc., to encourage participation. Don’ts: Don’t offer virtual items such as coupons as rewards Don’t put too many terms and conditions Use Customer Service Representatives 3. Engage Your Customer Service Team Your customer service team knows your buyers better. Periodically follow up with your customer service representatives to understand if any happy customers are super excited about your products. Make a list of such patrons, reach out to them personally, and request reviews. As a business owner, you can have your customer service or marketing team run the campaign on your behalf. A message from a CEO or a president usually has better engagement rates. Do’s: Run a personalized email campaign for happy customers, thanking them for being a part of your business. Offer them rewards, preferably discount coupons that they can use for their next purchase. Highlight the importance of their positive review and explain how it can help you serve them even better Follow up with them gently until they respond to your review request. Inform them about the steps involved in leaving a review. Don’ts: Don’t over-follow up for reviews Don’t make rewards the core of your message. Integrate Reviews Tightly With Your System 4. Integrate Reviews Tightly With Your System Design your e-commerce website and its processes in a way that they drive maximum reviews and ratings. Allow customers to review products they buy on your website. Furthermore, create workflows that send automated emails to customers after purchasing a product. Finally, create a page on your website that displays all the testimonials in chronological order. While this approach maximizes the number of reviews and ratings you get, it increases the risk of negative feedback. Ensure that your products and customer service are top-notch to put reviews at the heart of your business. Do’s: Make it easy for customers to review products. Create email workflows to reach out to buyers and request feedback. Create a dedicated space on the website to highlight customer testimonials Build a page to display all of your customer testimonials Request your social media followers periodically for reviews. Don’ts: Don’t make the life of customers difficult. Don’t over-engage customers for reviews or testimonials Work With an Online Reputation Management Agency 5. Work With an Online Reputation Management Agency Working with an online reputation management agency like FeedbackClarity is the way to go if you don’t have time or resources to focus on getting reviews. ORM agencies can not only help build a solid reputation online but also dispute and remove negative reviews. They are skilled at reviving businesses plagued by negative feedback. A few agencies offer an easy-to-use ORM tool as a SaaS subscription. These tools provide incredible ROI, given reviews affect conversion and revenue directly. Are you struggling lately…

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5 Ways Negative Reviews Affect Your Business
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5 Ways Negative Reviews Affect Your Business The Internet has changed the way businesses market their products and services. It has provided an opportunity for businesses of all sizes worldwide to market their offerings quickly and easily. On the downside, the same internet can wreck a business in the form of negative reviews. Bad reviews do not always mean revenue loss. They affect a business in many other ways. This article will find out how negative reviews on the internet can affect your business. 1. Scare New Customers Away According to TrustPilot, a global consumer reviews website, 89% of people read reviews online before buying a product or calling a business. When a potential customer discovers your business online and is greeted with too many negative reviews, they are doubtful to contact you. In most cases, they would call your competitor who has better online reviews. No matter how a potential customer discovers your business, 9 out of 10 times, they will check your business on the internet to read customer reviews. 2. Create a Negative Impression Negative reviews have a psychological effect on people. By looking at negative reviews or low ratings, most people automatically assume a business to be terrible right away. This perception in people’s minds is what is called online reputation. You may have spent years building your business, but most people judge it when they see the reviews. 3. Destroy Your Marketing Efforts Bad reviews directly affect conversions. They negatively impact your lead generation strategies, be it PPC, email marketing, or SEO. Even if a potential customer finds your advertisement on a billboard, they are more likely to google your business name to get a sense of its popularity. Often, business owners increase their marketing efforts to mitigate the adverse effects of poor online reputation. This strategy would increase customer acquisition costs drastically and drain the marketing budget in no time. Ideally, a business owner should focus on fixing negative reviews in such a scenario. 4. Result in Lower Organic Rankings All customer review platforms on the internet, including Google, YellowPages, Facebook, etc., run on an algorithm that ranks businesses with more positive reviews on top. That means your business will rank very low in the order if it has a lot of negative reviews. Besides, poor reviews on the internet can also negatively affect your SEO efforts. Google’s John Mueller confirmed that many negative reviews could potentially affect search engine rankings. 5. Lose to Competition Negative feedback is the number one reason many businesses lose their new or existing customers to their competitors. A customer would always choose a business that has more positive reviews. Having low ratings or no reviews, in most cases, results in losing new customers and revenue to your competitors. Remember, most companies or businesses with an ocean of positive reviews on the internet partner with an online reputation management agency. Removing negative reviews and driving positive feedback is never a problem when working with experts.

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